EMPIRICAL STUDY OF ONLINE REPUTATION MANAGEMENT OF ENTITIES IN THE FIELD OF SUPPLY AND DEMAND CHAIN IN SLOVAKIA IN THE CONTEXT OF INTERYEAR DEVELOPMENT

1,2 POLLÁK František
Co-authors:
1 MARKOVIČ Peter 1 KALAMEN Kristián 1 DZILSKÁ Zuzana
Institutions:
1 University of Economics in Bratislava, Faculty of Business Management, Bratislava, Slovakia, EU, frantisek.pollak@euba.sk, peter.markovic@euba.sk, kristian.kalamen@euba.sk, zuzana.dzilska@euba.sk
2 Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, České Budějovice, Czech Republic, EU, frantisek.pollak@vste.cz
Conference:
CLC 2023 - Carpathian Logistics Congress, Wellness Hotel Step, Prague, Czech Republic, EU, November 8 - 10, 2023
Proceedings:
Proceedings CLC 2023 - Carpathian Logistics Congress
Pages:
20-25
ISBN:
978-80-88365-17-4
ISSN:
2694-9318
Published:
10th April 2024
Metrics:
13 views / 17 downloads
Abstract

The aim of the study is to provide an analytical view to the gradual development in the issue of online reputation management of courier, delivery and shipping companies, or the entire logistics chain associated with the electronic commerce ecosystem. The research is carried out as a follow-up to the previous year, in which basic measurements were implemented to define the initial state of the topic. The paper deals with the issue of sustainable development of the corporate reputation of courier, delivery, and shipping companies in Slovakia, specifically their corporate reputation in the context of the online environment. The research sample consists of the selected 7 companies, belonging to the courier, delivery, and shipping companies and at the same time operating on the Slovak market. Their selection is made based on the level of online reputation from the original 23 element set compiled by the Slovak online magazine Retailmagazin in the second half of 2021. The results of the study represent the gradual phase of examining the issue of reputation management in the field of logistics chains. The findings identified from the sentiment analysis provide an up-to-date and relevant view of the issue of sustainable corporate reputation and at the same time provide a knowledge base for continuous research into the impact of the pandemic on supply chain management, as well as an empirical basis for applying knowledge to business practice.

Keywords: reputation, reputation management, competitiveness, supply and demand chain management, Slovakia

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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