Industry 4.0 or the Fourth Industrial Revolution means not only technological changes, but also social and industrial changes caused by the digital transformation of industry. These changes create a new environment for the functioning of enterprises and, to a different extent, influence the shaping of contemporary challenges for companies. Dynamic technological development, Industry 4.0 technologies implemented in modern companies result in redefinition of their business models. Companies that want to achieve success on the market must act in such a way as to generate added value for the customer. The value is seen in a unique business model, dynamic capabilities, innovations, strategic potential of the organization, or organizational entrepreneurship. The condition to achieve competitive advantage is value creation. The company's ability to create value in a broad sense is seen as one of the important conditions for achieving and maintaining a competitive advantage of the business model. The aim of this article is to analyze the sources of value creation in the business model 4.0.Keywords: Business model 4.0, Industry 4.0, value creation, competitiveness
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