EMPIRICAL STUDY OF ONLINE REPUTATION MANAGEMENT OF ENTITIES IN THE FIELD OF SUPPLY AND DEMAND CHAIN IN SLOVAKIA

1 KONEČNÝ Michal
Co-authors:
2 VILÁGI Róbert 1,3 KOSTIUK Yaroslava 2 POLLÁK František
Institutions:
1 Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, České Budějovice, Czech Republic, EU, 27826@mail.vstecb.cz, 26567@mail.vstecb.cz
2 University of Economics in Bratislava, Faculty of Business Management, Bratislava, Slovakia, EU, robert.vilagi@euba.sk, frantisek.pollak@euba.sk
3 University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Zilina, Slovakia, EU, kostiuk@stud.uniza.sk
Conference:
10th Carpathial Logistics Congress, Hotel Pod Zámkom, Bojnice, Slovakia, EU, June 15 - 17, 2022
Proceedings:
Proceedings 10th Carpathial Logistics Congress
Pages:
20-24
ISBN:
978-80-88365-08-2
ISSN:
2694-9318
Published:
31st October 2022
Proceedings of the conference have been sent to Web of Science and Scopus for evaluation and potential indexing.
Metrics:
48 views / 27 downloads
Abstract

The COVID-19 pandemic has contributed to the fact that the issue of courier, delivery and shipping companies, or the entire logistics chain associated with online shopping, is viewed in a completely different way than it was before the pandemic crisis. Under the pressure of circumstances, more and more small and medium-sized businesses are starting to sell online. In online markets, they are starting to open online stores and invest in their own websites and mobile applications, thus reinforcing the already existing multi-channel trend. During the COVID-19 pandemic, courier, delivery, and shipping companies saw a massive increase in demand, which is also related to the fact that the larger the number of courier, delivery and shipping companies operating in the country, the more the companies must share total revenues of the sector. The paper deals with the issue of sustainable development of the corporate reputation of courier, delivery, and shipping companies in Slovakia, specifically their corporate reputation in the context of the online environment. The research sample consists of all 23 companies, belonging to the courier, delivery, and shipping companies and at the same time operating on the Slovak market. Their selection is made based on alphabetical order compiled by the Slovak online magazine Retailmagazin in the second half of 2021. Online reputation and online reputation management contribute to the development of responsible and sustainable business growth in the Internet, whereby improving perceived image it is possible to value their intangible assets. The findings identified from the sentiment analysis provide an up-to-date and relevant view of the issue of sustainable corporate reputation and at the same time provide a knowledge base for continuous research into the impact of the pandemic on supply chain management, as well as an empirical basis for applying knowledge to business practice.

Keywords: Corporate reputation, reputation management, competitiveness, supply and demand chain management, Slovakia

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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