THE IMPORTANCE OF REPUTATION BUILDING FOR THE SUPPLY CHAIN

1 ZRAKOVÁ Diana
Co-authors:
2 KOMAN Gabriel 3 KUBINA Milan
Institutions:
1 University of Žilina, Žilina, Slovakia, EU, diana.zrakova@fri.uniza.sk
2 University of Žilina, Žilina, Slovakia, EU, gabriel.koman@fri.uniza.sk
3 University of Žilina, Žilina, Slovakia, EU, milan.kubina@fri.uniza.sk
Conference:
CLC 2018 - Carpathian Logistics Congress, Wellness Hotel Step, Prague, Czech Republic, EU, December 3 - 5, 2018
Proceedings:
Proceedings CLC 2018 - Carpathian Logistics Congress
Pages:
935-942
ISBN:
978-80-87294-88-8
ISSN:
2694-9318
Published:
18th April 2019
Proceedings of the conference were published in Web of Science.
Metrics:
569 views / 291 downloads
Abstract

The constant evolution of the Internet brings with itself changes in business communication with customers and in the distribution ways of products to customers. Nowadays, e-shop sales are in the forefront of all sales which puts higher demands on supply chains. Businesses lay down requirements because they need to deliver the materials in the shortest possible time and at the lowest cost to manufacturing so that their customers get their goods as early as possible and at the best possible price. If there is any weak link in the supply chain, damage can affect the entire supply chain, which often has a negative impact on reputation, especially for businesses that offer the final products to customers. This article focuses on impacts that can damage the reputation of businesses that are part of the supply chain. The methodological part of the article includes an analysis of secondary data sources from which it was possible to deduce a relation and influence on the reputation of components of the supply chain. In the discussion and conclusion of the article presents possible recommendations through which is possible help build the supply chain company's own reputation as well as the common reputation of the entire supply chain.

Keywords: Reputation, Supply Chain, Impact on Reputation

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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