The new edition of ISO 9001 standard, which defines the requirements for quality management systems, emphasizes the necessity of the risk-based thinking. Organizations that have implemented a quality management system according to this standard, which include practically all metallurgical companies, will have incorporate risk management techniques to their processes. Metallurgical companies that are suppliers to the automotive industry, already apply some approaches to risk management mandatorily (e.g. FMEA), but these do not cover all existing risks. In doing so, a thorough analysis of the processes and the use of appropriate risk management tools can minimize existing risks and maximize effectiveness of processes. The paper deals with the risk management and its application in the quality management processes. In detail it focuses on product quality planning process. On the basis of analysis of the expected results of individual sub-processes of the product quality planning, they are identified potential risks, which are further analysed. Methodology of affinity diagram is used for potential risks identification.Keywords: Risk identification, quality management, product quality planning
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