EVALUATION OF THE STRATEGIC POSITION OF THE COMPANY OF THE MATALLURGICAL INDUSTRY BY SWOT ANALYSIS

1 KADŁUBEK Marta
Co-authors:
1 INGALDI Manuela
Institution:
1 Czestochowa University of Technology, Faculty of Management, Institute of Logistics and International Managemen; Institute of Production Engineering, Czestochowa, Poland, EU, martakadlubek@wp.pl, manuela@gazeta.pl
Conference:
25th Anniversary International Conference on Metallurgy and Materials, Hotel Voronez I, Brno, Czech Republic, EU, May 25th - 27th 2016
Proceedings:
Proceedings 25th Anniversary International Conference on Metallurgy and Materials
Pages:
1844-1850
ISBN:
978-80-87294-67-3
ISSN:
2694-9296
Published:
14th December 2016
Proceedings of the conference were published in Web of Science and Scopus.
Metrics:
104 views / 54 downloads
Abstract

Strategy of steel company is usually identified with a broad program of setting and achieving organizational goals. A prerequisite for the maintenance of the enterprise in the market and shaping its development, it is initially to develop a reliable assessment of the strategic position which would allow for the preparation of such a strategy, which will fulfill the most important functions. The literature has identified a number of methods and procedures of strategic analysis that allow for detailed examination, evaluation and prediction of future states in all spheres of the enterprise’s functioning and its environment. Both in the approach of activities, as well as approach of implementation of strategic analysis, main emphasis is on the task of the strategic analysis, namely the construction of the strategic plan. In the last stage of the analysis the evaluation of the strategic position of the company should be realized. For this evaluation the most useful appears to be a SWOT analysis as a concept of straightening, combining into a coherent completeness of the various methods and techniques used in strategic analysis. The aim of the paper is to determine the strategic position of the mill in one of the Polish steelworks by the SWOT analysis. The survey allowed for identification of the strongest features of the examined enterprise and the opportunities which should be taken into consideration in setting the strategic plans.

Keywords: SWOT analysis, strategic position, metallurgical industry

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