INTERNET CSR PRESENTATION AND ITS IMPORTANCE FOR INCREASING CORPORATE REPUTATION IN THE AREA OF FERROUS METALLURGY

1 JELINKOVA Martina
Co-authors:
1 MUNZAROVA Simona 1 LOSTAKOVA Hana
Institution:
1 University of Pardubice, Faculty of Chemical technology, Pardubice, Czech Republic, EU
Conference:
25th Anniversary International Conference on Metallurgy and Materials, Hotel Voronez I, Brno, Czech Republic, EU, May 25th - 27th 2016
Proceedings:
Proceedings 25th Anniversary International Conference on Metallurgy and Materials
Pages:
1829-1837
ISBN:
978-80-87294-67-3
ISSN:
2694-9296
Published:
14th December 2016
Proceedings of the conference were published in Web of Science and Scopus.
Metrics:
84 views / 26 downloads
Abstract

Within CSR (corporate social responsibility), one of the key areas is certainly its communication towards all the involved parties (stakeholders). CSR communication can then be used as an effective marketing tool increasing, in the eyes of the business partners, the company’s prestige and contributes to its positive reputation. In spite of that, it is still possible to see on the market that a lot of companies underestimate the importance of presentation of CSR of their own company, and that they either do not pay sufficient attention to it, or that they, by contrast, exaggerate their activities within CSR. Although a legislative framework in the area of CSR reporting on the national level is not expected until 2017, companies should already be paying proper attention to presentation of their CSR now. And the internet is naturally becoming the basic platform for presentation of corporate activities in all areas, i.e. also in the area of CSR. The paper summarizes the outcomes of a primary survey conducted by University Pardubice, which evaluates the current internet presentation of CSR in the area of ferrous metallurgy and describes the importance of the given web presentation for increasing the corporate prestige in the eyes of the stakeholders, as perceived by companies. In conclusion, the paper summarizes the most frequent mistakes and presents ideas how to improve internet communication of CSR in the area of ferrous metallurgy.

Keywords: CSR, CSR Communication, Corporate Reputation, Ferrous Metallurgy

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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