BUSINESS MODEL METALLURGICAL COMPANY BUILT ON THE COMPETITIVE ADVANTAGE

1 GRABOWSKA Sandra
Institution:
1 Silesian University of Technology, Faculty of Materials Engineering and Metallurgy, Katowice, Poland, EU, sandra.grabowska@polsl.pl
Conference:
25th Anniversary International Conference on Metallurgy and Materials, Hotel Voronez I, Brno, Czech Republic, EU, May 25th - 27th 2016
Proceedings:
Proceedings 25th Anniversary International Conference on Metallurgy and Materials
Pages:
1800-1807
ISBN:
978-80-87294-67-3
ISSN:
2694-9296
Published:
14th December 2016
Proceedings of the conference were published in Web of Science and Scopus.
Metrics:
123 views / 51 downloads
Abstract

In the turbulently changing environment metallurgical enterprises are forced to search for the most effective methods of monitoring and detecting changes in the environment, to take effective adaptation activities leading to a continuous build competitive advantage. The observed increase of competitiveness and globalization, as well as carrying out a mergers and acquisitions, have influence on the search for new methods, techniques and management tools. The knowledge development based on the economy, expressed through intense transfer and fusion of innovation, have substantially influence on the changes of the  models and business processes. These phenomena and trends apply also to a large extent metallurgical enterprises.The aim of the article is to perform a study, how to build an effective business model providing the steel company to achieve a sustainable competitive advantage. The article presents the idea, that competitive advantage is contingent upon the ability to produce and deliver to the customers, products perceived as a prime source of value. Also defined the concept of the business model and the business process through which a permanent competitive advantage is built.

Keywords: business model, business processes, competitiveness

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Scroll to Top