THE BUSINESS MODEL OF STEEL COMPANY – FOCUS ON THE INNOVATION

1 GRABOWSKA Sandra
Co-authors:
1 FURMAN Joanna
Institution:
1 Silesian University of Technology, Faculty of Materials Engineering and Metallurgy, Katowice, Poland, EU sandra.grabowska@polsl.pl, joanna.fruman@polsl.pl
Conference:
24th International Conference on Metallurgy and Materials, Hotel Voronez I, Brno, Czech Republic, EU, June 3rd - 5th 2015
Proceedings:
Proceedings 24th International Conference on Metallurgy and Materials
Pages:
1933-1938
ISBN:
978-80-87294-58-1
ISSN:
2694-9296
Published:
12th January 2015
Proceedings of the conference were published in Web of Science and Scopus.
Metrics:
327 views / 1000 downloads
Abstract

From a historical point of view, the source of competitive advantage of industrial company was a access to capital and raw materials. The restructuring process has made Polish steel industry able to compete on the international market in the field of technology. However, dynamically changing economic and legal environment still poses new challenges to steel producers. In the article the innovation as an element of competitive advantage of steel company has been shown. The business model of steel company focused on innovation has been proposed. The look at the innovation as an important clue to create modern strategies and business models in steel companies was presented. It has been focused on the structures and rules of creation these models able to innovate. In the article barriers to innovation was also identified. The most important feature of the innovation for the modern steel company should be related to the so-called “creative destruction of management” depending on creation and destruction of structures and processes that go beyond normal adaptation and price competition. It was assumed that these are basic characteristics of steel company of the future, and its basic function should be the innovative business model.The aim of this article is to describe new business models that allow for implementation of innovations, rapid reorganization processes and flexible adjustment of the functioning of enterprises (including metallurgical) to the new conditions and changing environment.

Keywords: Business model, business processes, innovation

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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