CONSTRUCTION OF THE ALGORITHM FOR DETERMINING THE STRUCTURE OF MARKETING PRODUCT CATEGORIES AND ITS SIGNIFICANCE IN THE DEVELOPMENT OF LOGISTICS DISTRIBUTION

1 KOZIOŁ Agata
Institution:
1 WSB University in Wrocław, Wrocław, Poland, EU
Conference:
7th Carpathian Logistics Congress, ALEXANDRA WELLNESS HOTEL, Liptovsky Jan, Slovakia, EU, June 28th - 30th 2017
Proceedings:
Proceedings 7th Carpathian Logistics Congress
Pages:
223-228
ISBN:
978-80-87294-74-1
ISSN:
2694-9318
Published:
30th November 2017
Proceedings of the conference were published in Web of Science.
Metrics:
499 views / 159 downloads
Abstract

The article shows the idea of building the algorithm to examine the structure of marketing product categories, which could become the basis for shaping the logistics systems of distribution. In the face of changing needs of consumers as well as models of purchasing decisions, this approach may be an important factor in increasing the competitiveness of distribution companies. The algorithm is universal and can be used in different sectors of the economy where there is an independent demand.

Keywords: category management, logistic system, distribution

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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