from the conferences organized by TANGER Ltd.
The main purpose of the paper is identify the key actions of servitising manufacturers in the supply chain market business-to-business context. The chosen method for this paper is an explorative, in-depth, single case study. It adopts a case study in the product-service supply network of multinational company operates in in the field of industrial automation and dedicated IT solutions for its products. It was assumed that due to the growing range of services offering by producers and the increased role of interaction with intermediaries, competitors and customers, one can specifies activities that are crucial for them. At the end of the paper, the conclusions in terms of the theoretical contributions and managerial implications are presented.
Keywords: supply chain, services, case study© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.