SEGMENTATION OF GARAGES BY THEIR NEEDS AND REQUIREMENTS CONCERNING THE LEVEL OF COOPERATION WITH CAR OIL DISTRIBUTORS

1 Jelinkova Martina
Co-authors:
2 Lostakova Hana
Institutions:
1 University of Pardubice, Pardubice, Czech Republic, EU, martina.jelinkova@upce.cz
2 University of Pardubice, Pardubice, Czech Republic, EU, hana.lostakova@upce.cz
Conference:
7th Carpathian Logistics Congress, ALEXANDRA WELLNESS HOTEL, Liptovsky Jan, Slovakia, EU, June 28th - 30th 2017
Proceedings:
Proceedings 7th Carpathian Logistics Congress
Pages:
217-222
ISBN:
978-80-87294-74-1
ISSN:
2694-9318
Published:
30th November 2017
Proceedings of the conference were published in Web of Science.
Metrics:
745 views / 195 downloads
Abstract

Supply chains and networks require optimization of mutual cooperation between their members. An important tool for making mutual cooperation between supply chain members more effective is segmentation of distribution elements by their requirements concerning the way and intensity of mutual participation in car oil distribution. This paper presents the outcomes of a survey aiming to segment garages as one of important members of a car oil supply chain by their different needs and requirements concerning the level of cooperation with car oil distributors. Garage segments identified by the research show absolutely different preferences concerning different areas of cooperation with distributors, which means they require a completely specific approach from the point of view of distributors. Without any doubt, the research outcomes are practically applicable in management of mutual cooperation within car oil distribution to various garage segments to maximize the value for all involved parties.

Keywords: segmentation by needs, car oil supply chain, distribution channel management, garages

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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